Nike x Devin Booker Chevy Collab

Role: art director, animator, camera operator, photographer

Phoenix Suns star Devin Booker is known both for his basketball chops and his legendary shoe designs with Nike. I helped usher in his latest collab, this time with Chevrolet. These beautiful and colorful designs pay homage to Chevrolet’s rich history, and also to Booker’s impressive collection of classic Chevies.

I took some promotional shots of these shoes, then created hype videos for a “Shoe Drop” in Detroit, where people following the story on social had the chance to snag a free signed pair of these by paying attention to clues in the environment.